Great Lakes Guide


Commisioned by Swim Drink Fish


Swim Drink Fish is a non-profit organization based in Toronto that blends science, law, education, and storytelling with technology, to empower millions of people to know and safeguard their waters. Their latest advocacy platform is called Great Lakes Guide, a site that provides a myriad of information to encourage people to engage and feel connected to this valuable water resource.

I was commissioned to develop an extensive amount of visual assets including: brand guidelines, user experience, web design, infographics, maps, iconography, art direction and printed collaterals as well as providing design support for other initiatives in which Swim Drink Fish works on.

Preliminary design research and brainstorming to determine branding, information architecture and potential dataset needs



Throughout the first year of developing this platform from the bare bones until beta version, a mix of collaborative user research and the use of Google analytics informed the iterative process of the site.Below is an example of the research done in collaboration with BeWorks to determine the use of a trip planning tool and the implementation of nudges in our landing page that would most effectively lead users to the trip planner.

High resolution prototypes
Iconography 


High resolution mobile and desktop prototype for an interactive map to find hundreds of activities, parks and trails. 

Maps and infographics

Prototype for the mobile version of user registration and Sign-In 

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